TikTok head (and interim global exec) Vanessa Pappas, who assumed the roles after former CEO Kevin Mayer’s late-August departure, opened the nine-page-long declaration by highlighting her professional duties and TikTok’s basic business model. She indicated that even a temporary ban of the app would result in the loss of 80 to 90 percent of U.S. daily users.
Lastly, the detail-oriented declaration covered the potential impact that a U.S. TikTok ban might have abroad (“U.S. content can comprise as much as 60% of the content in TikTok ’s non-U.S. markets”), on relationships with sponsors and creators, and, most pressingly, in terms of total users.
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